Sweden’s McDonald’s is on the green track accepting cans as currency for menu items. They have begun a campaign announcing that they now accept “cards, cash, and cans” including a specific price list. 10 cans can buy you a hamburger, 20 a cheeseburger, 40 a Big Mac. Not surprisingly DDB Stockholm, one of the largest agencies in Sweden, was behind this campaign. The campaign kicked off at the music festival Storsjoyran and will apparently be traveling to other festivals through the next year. Not only is this a great idea but as you can see in the photo below they executed it very well. Boards were set up that were actually functioning bag dispensers to fill with cans and included the price list of what your cans can get you.
Photo courtesy of creativity-online.com
As I always say, I am a big fan of creative marketing and I think this campaign really hit the nail on the head. It has all things I can think of to make a campaign work - there is an eye catching sign, an innovative concept, it's straightforward, and it's simple. Providing the bags with all the details of the campaign really makes rounds this out to be a successful campaign.
If getting "free" food out of recycling isn’t going to get the attention of the young festival crowd, I don’t think anything will.
what a creative idea!
ReplyDelete