Social Media Spotlight: Coca Cola

If you are already a well established brand, how do you keep up your marketing strategies? Keep your faithful followers engaged, of course. Personally, I tend to prefer Pepsi to Coke but when it comes to Facebook there is no doubt that Coca Cola is the number 1 brand. They currently have 71 million likes on their page and it is all about the consumer.

Their about section simply states The Coca-Cola Facebook Page is a collection of your stories showing how people from around the world have helped make Coke into what it is today.

From posting photos of fans to asking them to fill in the blanks about what Coke means to them, Coca-Cola is constantly getting their Facbeook fans to engage in their social media. And their doing it right.